In September 2016, I attended FinCon, the premiere finance blogger conference, in San Diego, California. It was an amazing experience that I shared about in my Recap post. I’ve also written about the costs of attending the conference. As I’ve shared repeatedly, it was an absolutely amazing experience and one I could not be more grateful for.
As I plow my way through blogging and growing this space of mine, I am working to learn as much as I can with as little expenditure as I can. In fact, until I’ve finished my way through Elite Blog Academy and IBU’s SEO Summer School, I’ve told myself that I am not allowed to spend any more money on any blogging courses. So far, so good.
At FinCon, there were plenty of resources and because I’m only one person, I was only able to collect so much information into my little head! Combine that with time I spent in the Expo Hall and making new friends, I absolutely couldn’t catch allt he plethroa of information there was. Lucky for me, FinCon releases all the videos of the talks online after the fact. I’ve made it my mission to work through them. Here are my notes.
Kim Garst, video
Notes: The Power of You and How Powerful Being Who You Really Are is Important. Authenticity. People don’t buy products, they buy you and your story. Most people today buy off a recommendation from someone else. Don’t start with social media. Someone’s attention and time should be valued. Share without the expectation of reward. Your vibe attracts your tribe. Five Star Social Compass: What do YOU care about? Let your not-ideal client go. Live and portray a life that is true to yourself and not what other people expect from you. – It’s isn’t about social medial it’s about attracting, building, and serving a connected community. The magic all happens outside of your comfort zone.
Take-away: Be unashamedly you.
Clark Howard, video
Notes: Things are different today that in past generations, so we’re still trying to figure out and understand the right things to do. Nobody every got rich paying Visa or Mastercard 17%. Average American today may have 15 jobs over his/her lifetime. Retirement plans are confusing, so people ignore it until it’s too late. The average American has 19K in retirement. The change is going to come from the bottom up. Inspiration, education, and connection. Real challenge: Getting people to act on the changes they need to make for their financial well-being. Do not get married to the medium of communication- the tech changes will always be evolving. Don’t get older with your aduience- grow your audience & adjust. Do well by doing good.
Take-away: Techology is still revolutionizing communication and we need to leverage it to respond to the already-changed financial industry.